OVERVIEW

AHLOT is looking for a Head of Growth & Digital Marketing to lead our company through its next phase of 10x growth.

 

We’re hoping you’re someone with a proven track record of leading, implementing and testing new growth strategies and driving/optimizing customer acquisition. You’re obsessed with growth and you’ll be joining a talented, passionate and driven team that is too.

 

The Head of Growth & Digital Marketing will be responsible for continuously improving AHLOT’s growth strategy, uncovering and executing marketing experiments that will surpass our 10x growth goal.  

 

Key responsibilities include:

• Define KPIs and optimize conversion through structured experiments and analysis

• Drive multi-channel customer acquisition through organic and paid media campaigns

• Create and deploy channel based direct to consumer marketing tactics including, but not limited to email, search/SEO, social media, and both online and offline advertising

• Work with internal/external teams to develop and optimize ad creative, landing pages, and audience targeting strategies

• Develop and execute A/B testing programs to continuously improve campaign performance

 

Additional areas you will impact:

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Revenue

• Optimize direct-to-consumer revenue streams across all product lines by continuously learning customer journeys and optimizing them for conversion

• Establish and analyze every stage of the business-to-business marketing funnel to build and execute effective strategies that help achieve key revenue targets

 

Brand

• Lead end to end marketing campaigns that will drive AHLOT brand awareness nationwide and customer acquisition in key markets

• Work with the Creative team to articulate the AHLOT brand story through every stage of the customer journey/funnel

 

People & Culture

• Lead, manage and mentor an exceptionally bright, curious and absorbent marketers, with the potential to grow the team further

• Live, promote and scale a culture of hard work, smart work, continuous improvement, discipline, competitiveness, collaboration, and celebrating success

• Build a growth culture that is integrated with the rest of the company — we are one team, marching towards the same goal and successes!

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SKILLS & REQUIREMENTS

• 3+ years implementing and scaling growth strategies in fast-paced startup or digital agency environments

• Proven success owning digital campaigns and continuously improving results

• Strong analytical skills, specifically the ability to process, analyze, and interpret data to inform business decisions

• Experience executing landing page optimization experiments and reporting on results

• Strong understanding of paid marketing channels, including paid search, social and partner advertising

• Ability to build and foster key cross functional relationships including external agencies

• Strong existing relationships with key provincial cannabis retailers

• Strong understanding of RFP response process and the challenges that companies face

• Strong communication skills, ability to hold a room, convey a message, get people onside and onboard

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COOL THINGS TO HAVE

• You value diversity

• Experience managing direct reports

• Experience marketing in highly regulated environments

• Experience managing agencies and partners

• Knowledge of the Canadian Cannabis industry

• You love working with entrepreneurs

• You yourself are entrepreneurial in your pursuits

• You’ve been impacted by cannabis

• You have a cannabis ritual

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PERKS

• Competitive salary and upside through participation in our stock option plan

• You will be part of AHLOT’s Senior Leadership Team where you will actively contribute to the strategic direction of the company

• You’ll work in the heart of Downtown Toronto

• You’ll be part of a team that is obsessed with personal and professional growth

• We encourage A Higher Level Of Thought

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